I’m a cosmopolitan creative leader, shaped by the Netherlands, Egypt, Utah, Texas, and Boston. That mix taught me to read the room, adapt my communication to different audiences, and lead teams with empathy across cultures and working styles.

I lead creative operations and I executive-produce multimedia productions. My roots are hands-on in video, 3D, VFX, and immersive media, so I understand the craft. My strength is building the system around it so great ideas have room to grow and still land on brief, on time, and to a high standard.

I keep one foot in the creative and one in the operating system. I coach creatives on business impact and stakeholders on how creative work actually runs. Peers describe me as calm, proactive, and a connector who removes friction and protects space for better ideas. I foster environments where creativity thrives and the work lands.